UX & UI
Book & Art
Book & Art is a fine art print shop with the services such as printing, scanning and framing, their customers are emerging and established artists, galleries and museums from Poland and all around the world.
Achievements
I successfully redesigned Book & Art look and feel, to more fresh, modern and bold. The vision concept was approved by the client after the first draft and we moved forward to work with developers.
Challenges
My main task was to completely redesign the current style of the brand in a powerful modernist and chic way, while the client gave me only a few tips and text to be shown on the website. The client has asked me to use my own strategy and creative direction methods to develop a new style of the website.
Process
I have gathered all the information about the structure of the company, it’s clients and the importance of the services. I created the vision concept according to the target groups, which are artists and big institutions, the mission was to have the bold narrative, to be seen as professionals with the high level of aesthetics, but also as the community of serene artists.
My role
I have gathered all the assets from the old website, created the new look & feel from the scratch, curated new photographs, designed the whole website in Sketch and worked closely with developers.
