Die Grünen Stadtfraktion Potsdam

Achievements
In the UX&UI project for the website Die Grünen Stadtfraktion Potsdam, I had the privilege of being part of the team at Interlutions that successfully executed a comprehensive redesign, resulting in remarkable achievements. We achieved our objectives of attracting a broader audience, modernizing the website's appearance, and improving overall legibility. The resulting website showcased an intuitive and visually appealing user experience that perfectly aligned with Die Grünen Stadtfraktion Potsdam's values and goals. I am grateful to Interlutions for giving me the opportunity to contribute to this impactful project.

Challenges
The project presented various challenges, particularly in understanding the unique requirements of Die Grünen Stadtfraktion Potsdam and their target audience. Striking the right balance between attracting new visitors while retaining the existing user base demanded thoughtful consideration and a user-centric approach. Additionally, ensuring a seamless blend of modern aesthetics and legibility posed creative challenges in the redesign process.

Process
Throughout the project, we followed a systematic and collaborative process to achieve success. We conducted extensive research to comprehend Die Grünen Stadtfraktion Potsdam's values, objectives, and target audience. From this foundation, we formulated a comprehensive UX&UI strategy that focused on attracting more visitors and enhancing the website's visual appeal and readability. Iterative design, prototyping, and user testing played a significant role in refining the final user experience.

My Role
In this project, I played a crucial role as a UX&UI designer, contributing my expertise in crafting a user-friendly and visually striking website. I actively participated in the redesign process, from conceptualizing wireframes to designing the final user interface. My responsibilities encompassed ensuring a seamless user journey, modernizing the website's aesthetics, and prioritizing legibility for a broader and more engaged audience.