UX & UI, Branding, Visual Identity, Graphic Design
Eufonia Festival
Eufonia Festival is investigating & demonstrating connections between sound, art & science, expanding thoughts & presenting ideas. The festival’s website is a platform for showcasing content that sits at the intersection between sound, art and science. The website’s goal is to be both informational and educational.
Achievements
As the primary visual designer on the team, I successfully crafted a comprehensive design with a strong, bold, and clear narrative for the Eufonia Festival website. The positive feedback received from the audience, comprising creative individuals, corporates, and professionals in the sound and technology field, reflects the website's engaging and appealing nature.
Challenges
The objective was to establish Eufonia Festival as an educational platform, highlighting crucial industry news while serving as a promotional channel for upcoming events. Additionally, the website aimed to create awareness among industry leaders, potential sponsors, and partners. Meeting these objectives while developing the brand identity within a tight deadline was a significant challenge.
Process
As a festival creator, I played a pivotal role in organizing and leading the collaboration with other co-founders to define our main target groups, strategy, and text content. Building upon this foundation, I then developed the vision concept for the website, incorporating valuable feedback from the team to deliver the final product. The dynamic nature of the website's content posed a challenge, as it required adaptability to accommodate changes over time.
My role
I took full responsibility for shaping the website's structure, brand identity, graphics, strategy, and content preparation, ensuring a cohesive and compelling online presence for the Eufonia Festival.